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ACMA says mobility is all consuming for Australians
ACMA has released its annual report into the communications and media market in Australia. The report provides insights into Australia’s rapidly changing communications and media market. The...
View Article22 Fast Facts from Recent Aussie Mobile News
Here are 22 fast facts about Australian online, mobile and tablet usage that we’ve come across in recent months. You can access this data and more in the Research panel on the Haptic Generation blog...
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Smartphone and Tablet Usage Data for New Zealand
Smartphone and Tablet usage is booming in New Zealand as data from these recent surveys can confirm. Frost & Sullivan New Zealand Mobile Device Usage Report 2013 According to Frost & Sullivan,...
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Mobile Ads More Effective for Top 20% of Income Earners
A recent study from Millward Brown and the BBC compared top income earners with the general population of several countries including Australia. The findings identified the value our most affluent...
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Australian Smartphone Usage Still Early Days
According to preliminary data shared by Nielsen, Australians are spending a lot less time on smartphones and tablets than their counterparts in the U.S. and Europe. Given Australia’s comparatively...
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Aussie Teens Online Use Increases with Smartphones
82% of Australian teenagers aged 14 – 17 see the internet as very important in their lives, which fact would not have escaped the notice of their parents. Teenagers are increasingly involved in online...
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Cross Platform Consumers – Aussies Embrace Triple Screening
Last week, Telstra and Nielsen launched their annual study on smartphone usage amongst Australians. The 2014 Telstra Smartphone Index focussed on cross platform consumers, identifying the emerging...
View Article12 Fast Facts that Define the Potential of the Australian Mobile Market
We see a lot of information about global mobile usage, trends and advertising spend and it can be difficult to separate out what’s relevant here in Australia. So we’ve saved you the trouble. In a...
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5 Top Reports To Build Your Smartphone & Tablet Business Case
I am often asked to find data to support marketing goals or create business cases. Requests come thick and fast for statistics and charts illustrating smartphone & tablet penetration, device usage...
View ArticleAussies & Kiwis Mobile First on Facebook
Facebook has released some interesting figures about usage by Australian and Kiwi users with a particular focus on mobile and video content. Below are 5 facts about the way Aussie and Kiwi users...
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Mobile Mums Data Tells Strong Mobile Retail Story
A flurry of global and local research studies are reporting on the propensity of mums to use their smartphone and tablet devices for shopping related activities. Overwhelmingly, the data supports...
View ArticleLet’s talk about Smartphones and Marketing in this week’s Roundup
Here’s a roundup of 6 things that caught our attention this week. Plenty of great usage data about Australian smartphone audiences as well as insights into Japanese youth. You’ll find marketing tips...
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